Duration
4 Weeks
Code96 wanted a brand that captured the spirit of bold, creative execution while staying sharp and culturally rooted. They needed a visual identity that looked distinct and unapologetic, complemented by a brand voice that spoke directly to builders and creators without feeling generic.
Challenge
In automotive, trust is visual. A dealership with weak branding loses credibility before a customer ever steps on the lot. The challenge was designing a mark clean and confident enough to compete with established names — without the history or budget they typically have.
Result
We delivered a clean, professional logo built to anchor a full brand system. The mark communicates reliability and precision — qualities that matter in the car business. Paired with a cohesive visual identity, SJMotor now presents itself with the confidence of an established dealership, not a startup.