Duration
4 Weeks
Code96 Social Club is a brand built entirely in-house at TRX — conceived, designed, and launched from a blank canvas. We developed the full identity system, planned and designed two major events, and managed the complete digital presence from online appearance to ticket sales.
Challenge
Launching a brand-new social club meant earning trust and excitement simultaneously — with no history, no existing audience, and no room for a weak first impression. Every asset had to hit: the logo, the posters, the tickets, the online presence. There was no second chance at a debut.
Result
Both events hit their top ticket sales targets. Everything the audience saw — logo, branding, posters, tickets, and marketing — was designed in-house at TRX from zero. Code96 Social Club launched not just as a brand, but as an experience, proving that the right creative foundation can build a community from nothing.
